Commercial Exhibition Design

2011 and 2013 summer (total hours: 51), College of Science & Technology Ningbo University

Students: Di Yin, Jiale Wan, Ling Qian, Tingting Liu, Hui Wang, Yelan Zhao, Bing Liu, Xiaoyan Xie, Gepeng Zhu, Shunjie Zhu, Tianhao Zhu, Cong Zhou

Lecture: Nan Wang

Content

Commercial exhibition design is an important factor to successfully complete the terminal sales process and realize the product value of the brand. As a new frontier discipline, it includes the composition and planning of stores, the composition of display forms and colors, the lighting of stores, window design, commodity configuration planning, display management and other contents. It tends to help students to understand the most successful fashion store display design, and to develop students’ design thinking and comprehensive planning ability for display in stores. This course requires students to master the basic principle on the basis of interior design, and further research on the characteristics of commercial space design, combined with the functional nature of the space. It aims to meet the different uses of the commercial interior space, with all kinds of modern style characteristics.

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